The Secret Law of Attraction Blog

Thursday, February 1, 2007

Oprah Discovers "The Secret"

A Secret Scrolls message from Rhonda Byrne, Executive Producer of The Secret.

I am thrilled to announce that The Secret is being featured on The Oprah Winfrey Show broadcasting across the United States this coming Thursday February 8th, 2007. This very special show dedicated entirely to The Secret will then reach the rest of the world over the coming weeks!

Appearing with Oprah are Michael Beckwith, Jack Canfield, Lisa Nichols, James Ray and myself.

All of us at The Secret would like to express our deep appreciation and gratitude to Oprah Winfrey and all of her staff for embracing and sharing The Secret in this special show that will touch millions of lives.

The Secret... bringing joy to the world.

Rhonda Byrne and The Secret Scrolls Team.

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The Secret

Thursday, January 4, 2007

`The Secret' is out: Inspirational film goes viral (Chicago Tribune reprint)

By Joann Klimkiewicz
Tribune Newspapers: The Hartford Courant
Published January 4, 2007

The film's trailer is urgent and haunting. A swell of chanting builds over a slick sequence of mythical imagery -- burning candles illuminating sacred-looking texts, a cast of shadowy characters hovering over a mysterious scroll.

"A year ago, my life had collapsed around me," comes an accented female voice. "I'd worked myself into exhaustion, my father died suddenly and my relationships were in turmoil. Little did I know at the time, out of my greatest despair was to come the greatest gift."

The gift, the viewer learns, is a centuries-old secret to life, purported to be coveted and suppressed through the ages. "Why doesn't everyone know this?" the voice whispers. "All I wanted to do was share the secret with the world."

It's a provocative movie clip. And one that does the trick. Who doesn't want in on a juicy secret?

But if moviegoers want the answer, they aren't going to find it in traditional movie theaters.

"The Secret" is a 90-minute film eschewing the conventional movie advertising and distribution route, relying instead on a clever viral marketing campaign that has successfully harnessed the Internet and word-of-mouth buzz to reach the masses.

A meld of sweeping cinematic imagery and sit-down interviews with a host of writers, philosophers and scientists, the film can only be viewed through online streaming video, for $4.95, or purchased as a DVD, at $29.95, through the Web site, Thesecret.tv, and selected stores.

Spreading the word

"A film like this works much better when people hand it off from person to person," says Bob Rainone, president of The Secret, now a company with other projects in the works, including a just-released book and at least one film sequel, due out next year.

"When somebody gets the film from somebody, or somebody recommends it, there's usually a story that goes with it," says Rainone. "It's `I watched it; it helped me in my life.' It gets an endorsement as it's being handed off."

That doesn't happen with most films, generally made for pure entertainment, he says.

"This is an entertaining film," he says, "but it has a much deeper meaning."

Since its April release, "The Secret" has sold more than half a million DVDs and more than 100,000 online views. But producers estimate millions have seen the movie. Compare that to Hollywood blockbusters, and it seems paltry. But in the viral world, and in the budding genre of spiritual cinema, Rainone views it as a success -- and a phenomenon he still considers in its infancy.

That buzz is beginning to spread from niche groups and into the mainstream. CNN's Larry King devoted two episodes to the film in November, and "The Ellen DeGeneres Show" featured it last month. And while the producers have no plans for widescreen cinema release, spontaneous screenings are cropping up around the country -- from intimate dinner parties to large gatherings at churches and community centers. (The producers allow such mass screenings under two conditions: that the film is shown in its entirety and at no charge.)

So just what is this big secret stirring so much commotion?

Rhonda Byrne, as Australian filmmaker whose story begins the movie, says its principles are tucked in the words of the greatest thinkers, writers and leaders throughout time -- Plato, Albert Einstein and Rev. Martin Luther King Jr., among them.

It's the law of attraction. The power of positive thinking.

Like a magnet, the film says, the thoughts and images held in one's mind determine what is attracted to them and, ultimately, the quality of life they live. Go anxiously through the day with a negative loop of thoughts in your mind, anticipating bad things will happen, and they will. Approach that same day with positive thoughts, anticipating good things, and they'll be drawn to you.

Keeping the faith

It's a philosophy the 25 teachers in the film say they have seen applied successfully to all aspects of life -- finances, career, health and relationships.

"Deep down, every single person knows this. Every person knows, deep down, life is not meant to be hard," says Byrne, who came upon "the secret" after the string of misfortune she describes in the opening. In September 2004, she began reading a century-old book called "The Science of Getting Rich" and continued her studies from there.

In fact, she says she used the secret to make "The Secret." After a string of failed projects, her accountant reported her company was weeks from going broke. But Byrne was determined to launch the film project. Not knowing how she would cobble the resources for what would be a $3 million endeavor, she says she and her crew focused daily on the end result and held an unwavering faith the film would be made.

Byrne says the resources drew to her -- the finances, the participants, even the distribution method -- and the film was completed by January 2006.

It might sound like hocus-pocus to some, says Mike Dooley, one of the film's speakers.

"But these principles, these laws of the universe -- some would call it quantum physics -- are as predictable as gravity," says Dooley, an author and international speaker who owns an inspirational Web site and retail business, Totally Unique Thoughts (www.tut.com).

"There's no society on Earth that doesn't talk about the benefits of visualization and positive thinking," he says.

It's a powerful, if controversial concept, considering we have tens of thousands of thoughts each day, says author Hale Dwoskin. Those thoughts, he says, literally create our daily existence.

"Most people are living life as victims -- victims to life, victims to their inner landscape," says Dwoskin, who has taught his Sedona Method for 30 years. (www.Sedona.com). "But you don't have to be a victim. "

Thinking negative thoughts about mounting debt or a dead-end job, these teachers say, will only ensure more debt and more years of unfulfilling work. The antidote is to visualize what it would look, feel and be like to have checks come in the mail or to have your dream job -- and to believe with absolute faith these things are headed your way.

Copyright © 2007, Chicago Tribune
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The Secret

Sunday, December 17, 2006

The Secret Diary (Second Edition)

Well it's been a very busy week here at The Secret with our team stretched across two continents gearing up for a number of exciting new ventures.

THE SECRET BOOK

As we announced in the previous edition of The Secret Diary, Rhonda Byrne's new book The Secret, is about to be launched through Atria Books / Simon & Schuster. This is a quality, hard cover release expanding upon many of the themes presented in the film, and featuring the words and wisdom of the 24 great teachers. We anticipate an on shelf date of 27th November, through all major US bookstores although we understand that some stores are stocking the book on shelf already.

THE SECRET CD SOUNDTRACK

Meanwhile in the "View Secret" category of The Secret Superstore we have just released the first shipment of The Secret Soundtrack, a 2-CD set featuring the full length film soundtrack including the voices of the teachers as they appear in the film. Listen and live The Secret life lessons whilst on the move, in the car, on your iPod, wherever you are. You can order your copy now direct from our website...

https://shop.thesecret.tv/Shops/Items.php?Category=VIEW

LARRY KING LIVE

Part 1 of the 2-part series "Beyond Positive Thinking" aired last week on Larry King Live on the CNN Network, featuring Bob Proctor, John Assaraf, Michael Bernard Beckwith and Dr. John F. Demartini from The Secret along with JZ Knight from What The Bleep Do We Know. All of them spoke beautifully, and as you might expect, the response we have received has been simply phenomenal. Mass media is gradually waking to these ancient ideas and we owe a debt of gratitude to Larry King and his producers for their foresight and convictions. Part 2 of the series is due to broadcast on Thursday 16th November featuring James Ray, Jack Canfield and Joe Vitale. Check your local guides for details.

THE SECRET - PUBLIC SCREENINGS

With the Extended Edition of The Secret DVD comes a clear path to theatrical and non theatrical rights (which is industry-speak for public screenings)... and so we are now in the process of granting permissions to the thousands of requests we have received, to publicly screen The Secret. Many of these requests are from hospitals, schools, universities, churches, spiritual centers, health clubs, doctors and CEO's of major organizations. We will be granting written permission to screen The Secret within certain guidelines. To apply for screening permission, complete the application form at...

http://thesecret.tv/screenings

THE SECRET CALENDAR

A brand new Secret Calendar is now live on The Secret website. The Calendar has been created to promote each of The Secret teacher's events and seminars so that people can see at a glance where and when they can see The Secret teachers. You will also find dates for screenings and other Secret related events.

http://www.trumba.com/calendars/the-secret-calendar

THE SECRET REACHES WEST AFRICA

The Secret has just screened in Ghana in West Africa to 3 million people, and we have received word that the news and the joy of it is spreading like a raging fire. Within the next couple of months The Secret will screen to at least 6 million people in Ghana.

THE SECRET IN AUSTRALIA/NEW ZEALAND

We are thrilled to announce that after many months we now have a signed agreement with the Nine Network in Australia which allows The Secret to be set free in Australia. At the latest, The Secret will be sent out through Vividas and DVDs on December 31st this year, or if the Nine Network broadcast before then, we are able to release The Secret completely and fully on the day following the broadcast. As soon as the Nine Network informs us of a broadcast date, we will be sure to let you all know.

THE SECRET PRESENTS

Some really exciting news... from January 2007, we will be launching a brand new collaboration with Bob Proctor..."The Secret Presents The Science of Getting Rich Seminars." Based on the timeless masterpiece written by Wallace Wattles way back in 1910, 'The Science of Getting Rich' was handed to both Bob Proctor and The Secret creator Rhonda Byrne, and changed the course of their lives forever. Now we hope to change the course of many more lives with this inspirational seminar developed and refined by Bob Proctor over many years. The principles of 'The Science of Getting Rich' are perfectly harmonious with The Secret, and so we are delighted to present this awesome meeting of the minds as it debuts in the United States and then spreads throughout the World from 2007. The Secret Diary will keep you updated as we get closer to the launch of these brilliant seminars in the New Year.

THE ELLEN DEGENERES SHOW

News just in - it's been confirmed that the incomparable Ellen DeGeneres will interview Bob Proctor and John Assaraf from The Secret for her program airing December 1st. Ellen has committed a large part of her show this season to celebrate what she refers to as her "Life List", which is a detailed account of all the things that Ellen and her guests have always wanted to accomplish in life. We understand that Ellen has come to recognize The Secret as a vital cog in helping people turn those fantasies into fact. We are very excited that Ellen is so committed to spreading the word about The Secret and we look forward to her unique perspective with tremendous anticipation.

THE SECRET 2

At long last, and with great pleasure, we are overjoyed to announce that pre production on the heavily anticipated new film, The Secret - The Next Step will commence in mid January 2007, with a release around August/September 2007. We are receiving inspirations daily on the elements to be contained in this next film. We have let go of how we thought we would do it, and we are just following the path of our inspirations knowing it will lead us to perfection.

Over the course of the next few months, we will be sure to update you on our progress throughout the entire production phase of The Secret - The Next Step. In a very special feature of The Secret Diary newsletters, we will bring you the official production diary... reports from the inner sanctum - the secrets from within The Secret.

CONTACT THE SECRET

Following the publication of our inaugural Secret Diary we received many emails from people wishing to share their experiences and observations upon discovering The Secret. We are very happy to receive your messages and enquiries, and while we endeavor to answer every one personally, this is not always possible. For this reason we encourage you to join The Secret online community where you can pose your curliest Law of Attraction questions to some of the most enlightened folk you will ever have the pleasure of meeting. Additionally you can join in some robust discussion of all things related to The Secret. Our website forum can be found at...

http://thesecret.powerfulintentions.com/forum/thesecret

Until next time, remember...

Not one shred of evidence supports the notion that life is serious
(proverb)

The Secret

Tuesday, October 31, 2006

The Secret Diary (Inaugural Edition)

The inaugural edition of The Secret Diary newsletter, a sister publication of The Secret Scrolls was released today. The purpose and mission of this newsletter is to keep you informed of news, screenings, new releases, publications, seminars and events relating to The Secret and all of the wonderful teachers who appear in the film.

Whereas The Secret Scrolls (our other newsletter) will continue to provide hints and tools to assist you in developing your understanding and skills to manifest the life of your dreams, The Secret Diary offers a monthly update to keep you informed, involved and in tune with the team behind The Secret.

You will continue to receive The Secret Scrolls periodically if you are a subscriber, but your subscription now comes with the added benefit of The Secret Diary newsletter. There is no need for you to re-register, subscribe or unsubscribe in order to receive both publications. Click here if you are not yet subscribed.

THE SECRET DVD - EXTENDED EDITION

The new Extended Edition DVD of The Secret was released three weeks ago, and the response has been wonderful. Our challenge was to amend the original version so as to open up pathways to release the film according to the needs and desires of communities all around the world.

And so we set an intention with the Extended Edition to give more clarity and more joy, and so it is. Lisa Nichols and Marci Shimoff realized that intention on screen, and their hearts' message and down-to-earth words will be heard by even more people. In addition, their words and presence have had an illuminating effect on the whole of The Secret, alongside new pieces from Michael Beckwith, Bob Doyle and Joe Vitale. You will experience this added energy of light and love when you see the Extended Edition.

One of the most significant special features in the Extended Edition DVD is an all-new Producer's commentary track, featuring a one-on-one interview with The Secret creator Rhonda Byrne explaining and elaborating on many of The Secret teachings. For anyone interested in Rhonda's take on law of attraction and the universe at large, this is not to be missed.

The other thing to note is that if you simply want to view the main feature once to see how it differs from the original DVD version you already own, you can see it online at www.whatisthesecret.tv for just US$4.95.